TAKING CARE OF OUR OCEANS
Originally fourth element OceanPositive products were conceived as a result of recycled ghost nets, turned in to Econyl to use in our swimwear and rashguards. We believe looking to the future that the issues that surround the destruction of our seas go far beyond just abandoned fishing nets. Being ‘OceanPositive’ spans from not just what we do in the ocean but also what we do in our everyday lives.
Approximately 1.4 billion pounds of rubbish per year enters our seas. Dumped in to our oceans daily, this threatens marine life, pollutes beaches and affects local tourism industries. In several parts of the world including the Gulf of Mexico and the Baltic Sea, depletion of oxygen in the water has created enormous dead zones. Imagine if below the water there was no more coral reef to explore, unique plants are dying out, wildlife is scarce and in some cases becoming extinct.
For scuba divers, snorkellers and many other water sport enthusiasts, the ocean is a place of beauty and we must fight to help it survive the impact of human activity. At fourth element we are taking small steps everyday to not only improve our products but also to consider the environmental impact of everything that we manufacture.
Working with organisations such as World Animal Protection, Global Ghost Gear Initiative (GGGI) and Cornwall Seal Group Research Trust in supporting Fathoms Free, our enthusiastic team of wildlife lovers and keen divers regularly help with activities such as beach cleans and retrieving ghost fishing nets.
Our swimwear range continues to be made from 78% recycled materials, expanding the range to include more Hydroskins, Hydro Leggings and a core range available year upon year. Each piece of swimwear will come packaged in our new non-plastic bags. Made from cassava starch and other renewable resources, it biodegrades in months and can be recycled with paper or on your compost heap.
LOOKING TO THE FUTURE
All new products will be housed in plastic-free packaging such as our glove range, contained in only recyclable card and rubber bands. We are moving away from plastic postage bags, providing customers with cardboard packaging which can be reused and recycled.
Watch out for new tops coming in summer made from 100% recycled materials. Salvaged waste cuttings from organic cotton clothing are shredded and blended with recycled plastic bottles to create soft cotton t-shirts.
Later in the year we will also be launching a brand new undersuit, the classic fourth element technical construction but made from 70% recycled materials. A revelation in the diving world, we intend this to be just the beginning of ensuring every product is made with the well being of our oceans at the forefront.