Skip to main content

Our Story

Fourth Element began in 1999 with a conversation over a post-dive beer in Sharm -El-Sheikh, Egypt. We set out to design high quality clothing with a simple, diving orientated style.

Our technical range is based around the principles of performance, innovation and function. Using the latest fabric technology in the unique combinations and designs, the Fourth Element Technical range revolutionises thermal protection to keep you diving for longer.

We are aware of the many and complex environmental issues that we face as a business. From compostable packaging to recycled swimwear and supporting various environmental charities, we believe in doing everything we can to preserve our oceans for the future. See our OceanPositive section for more details on our environmental practices.

Our Vision

To be the global leading dive and ocean sport brand, shaped by passion for the ocean, driven by innovation, in pursuit of a sustainable future.

Our Mission

To grow the brand through the creation of innovative, high performance products for divers, freedivers and ocean advocates, expanding our presence worldwide, providing exceptional service to our customers, considering the environment every step of the way.

Our Values

People & Relationships: We value people, relationships and collaboration. We strive to be approachable, genuine and supportive.

Achievement & Contribution: We recognise individual contributions and celebrate success throughout the fourth element community.

Authenticity: We have quiet confidence; we take time over creating considered products for the right reasons, pushing boundaries and learning from feedback.

Creating something of value: We focus on innovation, genuinely enhancing people’s experience.

Environmental legacy: We strive to minimise our environmental impact every step of the way to a more sustainable future.

Jim

Fourth Element Directors

Paul Strike and Jim Standing

You can add any HTML here (admin -> Theme Options -> Promo Popup). We suggest you create a static block and put it here using shortcode