Behind the scenes in Sweden
With the lure of a popular dive site and stunning landscapes, we hopped over to Sweden to join Dive Team Lysekil to shoot our two latest campaigns – our Argonaut drysuit and drysuit underwear range and our new Winter 2018 life collection.
Just a two-hour drive north from Gothenburg, Sweden, is the beautiful little town of Lysekil. Perched on the south tip of the Stångenäs peninsula, the town is seemingly surrounded by deep green-blue waters and an endless number of tiny islands and rocky outcrops. The red granite cliffs dominate the landscape as the powerful white wash of the North Sea rolls over the top.
This once sleepy fishing village full of charming piers, harbours and boardwalks, is now a prime destination for many diving enthusiasts. Our hosts – Dive Team Lysekil – are situated right on the stunning harbour front and tell us that business has been booming over the past few years with a never-ending stream of visitors from all over the world coming to see what the waters of Lysekil have to offer.
Below the surface, the waters are green and you find a wide range of wildlife from mackerel to small-spotted catsharks and a unique array of fauna thanks to the Gullmaren fjord. There are may spots around the small islets that plummet down to 30m, offering deeper dives and interesting sights. For the surface interval, there are two beautiful nature reserves to explore as well as the mouth to the fjord.
The biggest challenge was always going to be the weather. Unpredictable and quickly changing by the coast, it was hard to know before we got there if we’d have three days of baking sun or a total wash out, the forecast couldn’t make up its mind. Luckily, we arrived to sunshine peeping through the clouds and we made a whole day without a spot of rain. It did threaten with huge hanging grey clouds but they made for a dramatic backdrop if nothing else.
At fourth element we think it’s important that the people that we use to model our garments know how they should feel and how they should be worn; that’s what makes it authentic. And not just any divers in this case – both our models were experienced PADI instructors with hundreds of hours of teaching and diving under their belts. The team was a joy to work with, lugging around tanks and gear from one location to the next, chasing the light and trying to capture the essence of the fourth element adventure.
The second day of shooting was off to a fun start as our divers got in the water to show off our Argonaut drysuits. Instructor Erik was on such a high he forgot which way was up.
We were lucky enough to spend an afternoon shooting our Winter Life Collection along the cliff side of Strangehuvud nature reserve as the oncoming storm built, the sky was ominous and waves hurtled in to the rocks sending plumes of water meters into the air. Once again maverick Erik got carried away on his adventures, straying too close to the edge when a particularly enormous wave hit. The poor guy was soaking but still smiling as he eventually came clambering back towards us – and it did make for some very impressive photos!
We feel so grateful to have such amazing friends in the diving industry to host us. A huge thanks to Daniel, Malin and Erik of Dive Team Lysekil and photographer Benny Ottosson who guided the instructors with patience and professionalism throughout.