Originally, fourth element OceanPositive products were conceived as a result of recycled ghost nets and other discarded waste – turned into ECONYL® yarn to use in our swimwear and rashguards. We believe, looking to the future, that the issues that surround the destruction of our seas go far beyond just abandoned fishing nets. Being ‘OceanPositive’ spans from not just what we do in the ocean but also what we do in our everyday lives.
Approximately 1.4 billion pounds of rubbish per year enters our seas. Dumped into our oceans daily, this threatens marine life, pollutes beaches and affects local tourism industries. In several parts of the world including the Gulf of Mexico and the Baltic Sea, depletion of oxygen in the water has created enormous dead zones. Imagine if below the water there was no more coral reef to explore, unique plants are dying out, wildlife is scarce and some cases, becoming extinct.
For scuba divers, snorkellers and many other water sport enthusiasts, the ocean is a place of beauty and we must fight to help it survive the impact of human activity. At fourth element we are taking small steps everyday to not only improve our products but also to consider the environmental impact of everything that we manufacture.
Working with organisations such as World Animal Protection, Global Ghost Gear Initiative (GGGI) and Cornwall Seal Group Research Trust in supporting Fathoms Free, our enthusiastic team of wildlife lovers and keen divers regularly help with activities such as beach cleans and retrieving ghost fishing nets.
Our swimwear range continues to be made from 78% recycled materials, expanding the range to include more Hydroskins, Hydro Leggings and a Core Range available year upon year. Each piece of swimwear will come packaged in our new non-plastic bags. Made from cassava starch and other renewable resources, it biodegrades in months and is safe if consumed by animals.
All new products will be housed in plastic-free packaging. We have moved away from plastic postage bags, providing customers with cardboard or paper packaging which can be reused and recycled. You can find out more about our ongoing packaging efforts in our Mission 2020 section.
Mission 2020 is a collection of pledges from organisations within the diving community to change their business practices in order to help protect and preserve our oceans for the future.
Our X-Core self-heating vest uses REPREVE® – a fibre that is
made from recycled post-consumer waste, including used plastic bottles. Wear under your drysuit for a warmer and greener dive.
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